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Technology

Richard Priday

iPhone 16 sales are not as big as previous years — here’s why

Apple Morgan Stanley AppleInsider

IPhone 16 Pro Max shown in hand.

iPhone 16 sales are strong (it's a new iPhone after all), but are still somehow slower than expected, according to a message to investors from Morgan Stanley (seen by AppleInsider).

It's claimed that Apple shipped 37 million iPhone 16 series units over its first weekend. Most of those were the iPhone 16 Pro Max, but the iPhone 16 and iPhone 16 Plus saw considerable growth over previous years. However, despite these impressive statistics, these numbers represent lower demand than for previous iPhones.

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