Apple sells Macs, smartwatches and tablets and will very soon start dabbling in headsets. But the iPhone remains the company's bread and butter, accounting for 52% of the more than $383 billion in sales Apple recorded in its 2023 fiscal year. As a result, any look ahead to the next 12 months is going to focus heavily on Apple's iPhone plans.
Apple certainly has its work cut out for it if it wants to top the iPhone 15. Those phones, released this past fall, represent the best iPhones Apple's ever put out. The standard iPhone finally adopted the Dynamic Island feature introduced to the Pro models a year earlier, and it now relies on a 48MP main camera.
