RESTON, Va.—Comscore has announced an expanded relationship with Magna, the investment and intelligence company of IPG Mediabrands, that will see Magna use Comscore’s local television ratings data to inform TV buys across the organization.
This agreement comes in the wake of IPG’s previous announcement that it will assess alternative national television currencies. Comscore is the only alternative ratings service that will be utilized for local television, the companies said.
