
The new iPad Air 2024 is especially intriguing because it appears to be capitalizing on the fact that the Air seems like a "sweet spot" between the base iPad (10th gen) (now just $349!) and the fancy M4 iPad Pro, which costs $799 (to start) for the 11-inch or $1,299 for the larger 13-inch model.
The iPad Air has long hung right in the middle with its $599 starting price, and now Apple has added a 13-inch M2 iPad Air option for $799. Is that because Apple wants to sell tablets to folks who like a 13-inch screen size, but don't want to pay over $1k for the privilege?