In the long, quirky history of bowl games, there have been few marketing successes as complete as the Pop-Tarts Bowl. The toaster pastry brand took over the Orlando-based bowl game in 2023 and immediately won plaudits for its lighthearted approach—complete with an edible mascot.
In 2024, the game has been blessed with a quality matchup—a showdown between No. 15 Miami and No. 18 Iowa State. It's the first meeting between the Hurricanes and Cyclones despite their similar nicknames, and will throw a spotlight on the teams' vastly different bowl histories.
