As Americans, we all have an almost genetic impulse to root for the underdog. It’s the reason why grown men still cry ugly happy tears when watching the film “Rudy.” With meal-kit delivery specialist Blue Apron (APRN), you can’t find too many public enterprises with Rudy-like qualities. But at more than 43% in the red against the January opener – despite significant efforts of a turnaround – investors must do what’s right for them.
More than likely, doing what’s right involves dumping APRN stock should shares rise into strength for whatever reason. Or, while I’m not recommending it, the most intrepid market participants might consider shorting Blue Apron shares. Unfortunately, APRN has demonstrated little promise for bullish speculators other than to wait for random rumblings. However, these efforts often lack sustaining power, which should embolden the pessimists.
