Charles Schwab’s latest study offers a clear snapshot of exchange-traded fund (ETF) trends in 2025. The adoption is accelerating, and this market segment is inching from the “mainstream” to “default.”
In a study titled “ETFs & Beyond,” Schwab surveyed 2,000 experienced investors, evenly split between ETF and non-ETF users. As many as 93% of ETF investors said this investment vehicle is a necessary part of their portfolio. Furthermore, 75% are “extremely likely” to buy more in the next two years.
