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The Independent UK
The Independent UK
World
Alex Hannaford

Influencer war overtakes summer fun on Nantucket and leaves islanders and merchants with very 2026 problem

NANTUCKETT, Mass. — It’s 7:45 am. Inside The Landing Cafe, just a few steps from Hyannis Harbor, blonde 20-somethings in Parke sweatshirts carrying identical canvas bags are milling about, eyes glued to their phones, waiting to board the Nantucket ferry.

There’s a rough hour-long ride ahead — the storm clouds portend choppy seas and 47 mph wind gusts. Ironically, I’m heading to the island to find out about a storm of a different kind — one that’s been brewing between social media influencers who use the island as an idyllic backdrop for their content, and locals and second-home owners who have been regulars for years.

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