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Fortune
Fortune
Alena Botros

Introducing Gen Beta, the children born starting in 2025

Mark McCrindle Millennials Pew Research Center
(Credit: Getty Images)
  • Babies born this year and the 14 years that follow are part of Generation Beta.

It’s a new year, and all babies born from Jan. 1 on are part of the youngest generation, dubbed Generation Beta. According to research firm McCrindle, Generation Beta is defined as people born from 2025 to 2039, and by the end of that time they’ll make up 16% of the world population. 

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