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Guitar World
Guitar World
Entertainment
Jackson Maxwell

“Intricate finishes, exotic tonewoods, and immaculate details”: 12-string Telecasters, baritone offsets, and diamond-laced Strats headline the Fender Custom Shop's awe-inspiring 2025 Prestige Collection

Fender Custom Shop Custom Shop Fender Prestige the Fender Custom Shop
Five of the guitars in the Fender Custom Shop's new Prestige Collection.

NAMM 2025: Fender truly returned to NAMM with a bang this year.

In one of its biggest launches in years, the company unveiled the $599 Standard Series lineup, an Indonesian-built line that aims to bring the concept of an affordable Fender back to the table, and marks a real sea change for the company.

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