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The Guardian - UK
The Guardian - UK
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Marina Hyde

So this is Trump’s ‘golden age’ – chaos, dysfunction and a coalition of creeps

Priscilla Chan, Mark Zuckerberg, Lauren Sanchez, Jeff Bezos, Sundar Pichai and Elon Musk among the ‘nerd broligarchy’ at Donald Trump’s inauguration, 20 January 2025.
Priscilla Chan, Mark Zuckerberg, Lauren Sanchez, Jeff Bezos, Sundar Pichai and Elon Musk among the ‘nerd broligarchy’ at Donald Trump’s inauguration. Photograph: Shawn Thew/EPA

Full American democracy is barely 60 years old, yet seems to be in an advanced state of cognitive decline. At his inauguration yesterday, Donald Trump seated the tech bosses, his nerd broligarchy, in front of his supposed cabinet. Needless to say, it was all a hopelessly overstimulating day for Elon Musk, whose double salute on stage later was a pure Dr Strangelove spasm, generously described by the Anti-Defamation league as “an awkward gesture”. Listen, if your friends won’t tell you, then who will?

As for the staging of the inauguration, which was moved indoors several days earlier, it was an occasion devoid of a sense of occasion. I would honestly have preferred Trump to ride in on the QAnon shaman. Instead, and not to get all British about state events, the world was forced to watch a quite staggeringly inept and lo-fi ceremony. You constantly expected someone to grab the mic and say: “Could the owner of a red Honda Civic please move your car as it’s blocking in the burger van.” Or maybe, as viewers round the globe sat waiting in mortified vain for singer Carrie Underwood’s basic backing track to kick in, to announce: “Apologies, ladies and gents, we have a tech fail. Is there anyone who knows about tech in the house?”

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