As a promotional event at the NBA’s 2022 All-Star Weekend, beer brand Michelob ULTRA is partnering with NBA JAM and some of the league’s most legendary players from the 1990s to bring the joy of the iconic video game to life — both virtually and on the ground in Cleveland.
The 2022 All-Star Game is being held this weekend as a celebration of the NBA’s 75th anniversary, and it’s been almost 30 years since the iconic game hit the shelves. To that end, Michelob ULTRA is encouraging fans to “Enjoy it Like It’s 1993,” both virtually at EnjoyItLikeIts1993.com and in person at a retro ‘90s barcade in Cleveland, where various NBA JAM legends will stop by throughout the weekend for meet and greets.
Further details are available in the press release.