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Tom’s Hardware
Tom’s Hardware
Technology
Luke James

Intel shifts customer support to AI-powered assistant after scaling back phone support — “Ask Intel” system built on Microsoft Copilot Studio

Intel Corporation Microsoft Tom Hardware
Intel Logo.

Intel has launched what it’s calling “Ask Intel,” a new AI-powered support assistant built with Microsoft Copilot Studio, as it restructures its global support operations and reduces reliance on phone support. Now live on Intel’s support site, the tool is designed to open cases, check warranty coverage, give troubleshooting guidance, and escalate issues to human agents when required.

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