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TechRadar
TechRadar
Wayne Williams

Intel set to transfer marketing jobs to an AI which could ironically be running on Intel processors

A profile of a human brain against a digital background.
  • Intel will outsource marketing roles to Accenture and artificial intelligence
  • Company CEO Lip-Bu Tan pushes structural cuts to speed up operations
  • Marketing staff may help train replacements as layoffs are planned

Intel has begun informing its marketing staff that many of their roles will be outsourced to Accenture, which will use artificial intelligence to manage parts of Intel’s marketing efforts, potentially powered by Intel’s own processors.

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