Intel’s Sales and Marketing Group (SMG), which works with companies to help them solve business problems using Intel technologies, is targeting a 35% reduction in costs, as revealed during an all-hands meeting for the group on August 5. This massive cut will affect jobs and marketing expenses, with everyone given the directive to “simplify programs end-to-end” by the end of the year. This grim news comes soon after the company announced that it would lay off 15% of its workforce — counted to be more than 15,000 employees.
The semiconductor and processor giant said in a statement to CRN, “We are becoming a simpler, leaner, and more agile company that’s easier for partners and customers to work with while ensuring we focus our investments on areas where we see the greatest opportunities for innovation and growth.” Intel added, “This is all about building a stronger Intel for the future, and our partners are integral to our future plans.”
