Rather than simply programming a new set of tiles into Disney Plus, the integration of entire Hulu platform into the app, which transitioned on Wednesday from beta status to official, was described by Disney technologists as a massive lift involving not only moving more than 100,000 creative assets, but also recasting their metadata so that they'd fit a unified Disney digital library.
Speaking to The Verge, Disney CTO Aaron LaBerge described the challenge of assimilating a 16-year old streaming service with content and associated metadata culled from a wide array of sources.
