'Instinct becomes the backup plan instead of the default': How marketers can beat data overload to make better decisions

Headshot of Tara Robertson, Bitly’s Chief Marketing Officer on a purple background .

The challenge for marketers has quickly shifted from not having enough data to make informed decisions to having so much data that it becomes nearly impossible to organize, present, and act on it in any meaningful way.

I had the opportunity to talk to Tara Robertson, Chief Marketing Officer at Bitly, to get her insight into how modern businesses can better understand what data really matters, how to collect it, and how to move away from making 'gut-feel' decisions that could be costing your business.