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The Economic Times
The Economic Times

Instamart says one in 10 baskets contains Noice products, announces expansion

As one in 10 Instamart baskets now contains its private brand Noice’s products, the platform announced a new growth phase on Monday. It plans to double its base of food entrepreneur partners and expand its product assortment to more than 500 items.

Launched in 2025, Noice currently works with 75 food entrepreneurs across India.

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