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The Guardian - UK
The Guardian - UK
Technology
Robert Booth UK technology editor

Instagram to bring in version of PG-13 system to protect children, says Meta

The Instagram app shown on a smartphone screen held in a hand
Meta said it would hide or not recommend posts with strong language, certain risky stunts, and content that might encourage ‘harmful’ behaviours. Photograph: Yui Mok/PA

Instagram is to adopt a version of the PG-13 cinema rating system to give parents stronger controls over their teenagers’ use of the social media platform.

Instagram, which is run by Meta, will start applying rules similar to the US “parental guidance” movie rating – first introduced 41 years ago – to all material on Instagram’s teen accounts. It means users aged under 18 will automatically be placed into the 13+ setting. They will be able to opt out only with their parents’ permission.

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