Being of a somewhat prehistoric age, I remember the brief moment in time when the battle of the iPhone photo apps boiled down to Instagram vs Hipstamatic. Back then, it was all about which had the best retro filters. But then Instagram started incorporating social features – and the rest is history.
If anything, it was a warning of things to come. Instagram has become less and less about photos over the years, to the point that it's no longer one of the best social media platforms for creatives, and instead a bonafide brain rotting short-form video machine (with ads).
