Data: Axios Reporting; Chart: Jared Whalen/Axios
Meta's new Twitter copycat app, Threads, may seem like an attempt to undercut Elon Musk while he's down, but it's also a continuation of the company's long-standing "clone and conquer" product strategy.
Why it matters: Most of the time, Meta's copycat experiments have failed. But a small number of cloned or acquired features that have worked out, like its TikTok copycat Reels and its Snapchat copycat Stories, have paid off handsomely.
