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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Instagram's retro flash filter is both viral and controversial. But I’m a photographer, and that retro flash look is actually easy to create with almost any camera

Instagram Insta
A pair of vintage cameras on a table with harsh direct flash shadows.

Instagram’s new “flash look” filter quickly went viral on social media – but not without its controversy. The new filter quickly went viral for the retro look, but some users reported the AI-generated filter drastically changed their face and even ethnicity.

The viral Instagram flash filter mimicked the retro flash look with harsh shadows and film-like colors. The filter briefly disappeared from the app's options but has since returned.

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