One of my closest mates has announced her engagement to the world. But I had no idea. “You’ve not seen the post?” another friend asks me, incredulously. No, I tell her. Not even on my radar. It’s not until I search for my friend’s Instagram profile that I find the announcement has more than 100 likes and a fair few congratulatory comments. An important post, in other words. How had I missed it?
I’m not the only person asking this question. In fact, missing grid posts – and noticing a significant drop in engagement on them – is something Instagram users have been lamenting for quite some time. For obvious reasons, it’s something that social media influencers and people with significant online followings in particular have been complaining about. They’ve accused the platform of hiding posts that don’t include video, with the latter gaining the most traction.
