It’s hard to keep up with all of Instagram’s changes in the last few months. Recently, the app has introduced three feeds, payments for creators who make Reels, swipe-up links for all, tools to schedule livestreams, and subscriptions. Somehow, all the updates manage to lead the app further and further from what made it good. On Wednesday, Instagram’s head Adam Mosseri announced another new feature: Avatars.
“In the past, the way you showed up online… was primarily a profile,” he explained. “In the future, we think that the internet is going to evolve into a more immersive experience, something that we like to call the metaverse.”
