Boasting 2 billion monthly active users, Instagram is the third most popular social media platform. Facebook, which started the social media revolution almost two decades back, remains the most popular one out there with 3.06 billion monthly active users. However, Instagram is undoubtedly the trendier Meta-owned asset, making it the platform of choice for most soccer clubs.
Instagram is an excellent monetization tool for clubs, but to maximize profits, it is crucial to have a large enough follower base. In this list below, we will take a look at the clubs that have cracked the Instagram code and are raking in millions in revenue through earnings from the platform. Continue reading to check out the top five soccer clubs with the most followers on Instagram.
#5 Juventus: 60.4 Million
In terms of cult following, Juventus may be firmly behind AC Milan and Inter, but the Bianconeri has comfortably pulled ahead in the race for social media relevancy. The Old Lady has 60.4 million followers at the time of writing, more than any other Italian team.
Juventus’ Instagram handle regularly posts stills and reels from matches and training sessions, promotes the fight against racism, and gets players to give their opinions on trending topics. Juve’s social media managers have dropped 18,734 posts on the platform, with most of them getting admirable traction.
Profile Link: Juventus
#4 PSG: 63.3 Million
By far the most popular club in Ligue 1, Paris Saint-Germain (PSG) has 63.3 million followers on Instagram. PSG’s popularity on Instagram shot up after they signed one of the most popular players on the planet, Neymar (226 million followers), from Barcelona in 2017. It got another seismic boost in 2021, when the second-most followed soccer player on Instagram, Lionel Messi (504 million), joined the club. Kylian Mbappe (122 million) also gave PSG’s followers count a handsome boost.
With all three now gone, it will be interesting to see if PSG, which has dropped 15,193 posts so far, can continue to dominate on Instagram.
Profile Link: PSG
#3 Manchester United: 64.3 Million
Record 20-time champions Manchester United also happens to be the most successful English team on Instagram. The Red Devils, who have fans all around the globe, boast a cool 64.3 million followers on Instagram.
Manchester United has been going through a rough patch on the pitch, but the club’s social media team has pushed them to the top of the Premier League table through sheer dedication. Club updates, medical bulletins, quotes from key players and managers, and, of course, images and videos from matches as well as training sessions, Man Utd’s Insta page has it all. Thus far, Man Utd have pushed 32,236 posts, and we believe they will get to the 50,000 mark sooner than most teams on here.
Profile Link: Manchester United
#2 Barcelona: 132 Million
La Liga leaders Barcelona have nearly perfected their Instagram skills. Their dedicated social media team works round the clock to generate results, pushing their Insta followers to a whopping 132 million.
Barcelona’s Instagram account regularly publishes all key updates, as well as stills and reels from matches and training sessions, boosting bonding with fans. At the time of writing, 22,753 posts have come through their page.
The Blaugrana’s Insta handle also posts purchase links to their jerseys and other merch in their bios, facilitating quick conversion.
Profile Link: FC Barcelona
#1 Real Madrid: 169 Million
Comfortably clear of arch-rivals Barcelona, Spanish and European champions Real Madrid have topped the rankings thanks to their massive 169 million follower base.
As the results suggest, Los Blancos take the Insta game very seriously. They post multiple images and reels after training sessions and, of course, matches, giving fans a peek inside. So far, they have dropped a massive 13,944 posts, which makes them one of the most active accounts on the platform.
Profile Link: Real Madrid C.F.
