Some Instagram users have recently noticed a 'Made with AI' tag appearing in the top left of reels and posts. In many cases, the tag is appearing on real photos and not images made using an AI image generator as the tag implies, and photographers aren't happy about it.
So what is going on? Instagram users @colinandsamir posed the question to the Head of Instagram Adam Mosseri (@mosseri) to clear things up (see below) and he said:
