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The Independent UK
The Independent UK
Ted Thornhill

Instagram is ‘ruining luxury travel’: Rich tourists blame social media for the ‘beige-ification’ of hotels

Hotel design has become too focused on being Instagram ready, according to a study - (Getty Images)

Instagram has created a “copy and paste” effect that’s ruining luxury travel, according to a new report.

For the study, affluent Americans were quizzed about their travel habits and desires.

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