Instagram is testing a new feature called Features that could let users watch 90-minute podcasts, comedy shows and other long-form videos without leaving the platform. The feature will allow creators to link short Reels to full-length videos, giving viewers a way to move from a brief clip to the complete episode on Instagram.
The test targets long-form content creators, including podcasters and comedians, as Instagram looks to expand beyond short videos. The company has begun testing Features with select creators in the US after earlier trials in Brazil, with plans to expand the US trial to tens of thousands of creators, according to The Times of India.
