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The Guardian - UK
The Guardian - UK
Lifestyle
Lisa Niven-Phillips

‘Instagram fans are devoted’: 19 of the best vegan and cruelty-free beauty brands to know

Posed by model. Young multiracial woman applying foundation on face with sponge while standing in front of mirror trying to hide skin problems.

Thanks to a growing demand for ethically produced products, vegan and cruelty-free beauty has improved dramatically in recent years. An increasing number of brands are now vegan – in particular newer brands, which have prioritised ethical credentials. By the same token, many use recyclable, compostable or refillable reusable packaging, and donate to environmental causes.

Vegan beauty products are ones that avoid commonly used animal-derived ingredients, such as beeswax, lanolin (derived from sheep’s wool), snail mucin, keratin (found in some nail polish and nail treatments) and non-vegan collagen, which is generally derived from the connective tissues, skin, bones and cartilage of cows or fish.

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