Everyone’s Instagram feed is different — and that’s not just because each account follows its own unique selection of people and brands. Indeed, two accounts that follow exactly the same people will see posts ordered a very different way, and may see different suggested content too.
If you’re wondering why that is, Instagram has attempted to explain how its algorithm works, or rather, “algorithms” as it’s not just one. The platform has multiple algorithms for everything from Reels and Explore to Stories and search.
