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International Business Times
International Business Times
Business

Instagram Courts TikTok Stars During Turbulent Times

TikTok Instagram Meta Donald Trump Jasmine Enberg Adam Mosseri The United States ByteDance China Reels
As Instagram strives to lure TikTok stars to its challenger Reels, some creators are put off by moves by parent company Meta to align itself with US political conservatives opposed to efforts to fight disinformation online (Credit: AFP)

Meta-owned Instagram has been wooing creators from TikTok as the China-based video-snippet sharing app's future remains uncertain in the United States.

After officially increasing the allowed length of videos and adding a new editing tool, Meta recently began letting TikTok creators earn as much as $5,000 over the course of three months for posting "Reels" to Facebook and Instagram.

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