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Liverpool Echo
Liverpool Echo
National
Remy Greasley

Instagram business set up by childhood friends on kitchen table goes national

Two childhood friends from Merseyside are on the verge of national success as they have now signed a deal to roll out their dog care products nationwide.

Lyndsey Fearns and Becky Dutton-Geraghty, childhood friends from Runcorn, developed a soothing dog paw balm throughout lockdown which quickly became a success when they took the product to market on Instagram in 2021. They then took the balm to Etsy where it became a UK bestseller in only 10 days, and have since achieved similar success when opening a website and broadening their range of products.

Lyndsey and Becky's success did not go unnoticed, and soon they were trialling their all natural, all dog-safe products in seven stores of one of the UK's biggest pet retailers, Jollyes. They have now signed a deal with Jollyes to stock their products in store nationwide.

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