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The Guardian - UK
The Guardian - UK
Technology
Joe Middleton

Instagram boss moves to London after backlash over app changes

Instagram Adam Mosseri Meta London TikTok Kim Kardashian Kylie Jenner
Adam Mosseri
Adam Mosseri will reportedly be seeking to hire more staff in London. Photograph: Drew Angerer/Getty Images

The head of Instagram is temporarily relocating to London less than a week after the Meta-owned company faced outrage from influencers such as Kim Kardashian and Kylie Jenner over changes to the popular photo-sharing app.

Adam Mosseri, who has a strong relationship with the billionaire Meta owner Mark Zuckerberg, will move to the company’s offices in King’s Cross amid the tech firm’s battle for users with its Chinese rival TikTok.

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