Meta Platforms Inc., the social media giant formerly known as Facebook, plans to celebrate Earth Day by expanding its offering of fundraising tools and making them more easily available to 1.5 million nonprofits on its Facebook and Instagram platforms, including those involved in fighting climate change.
Starting Tuesday, Instagram users can attach donation buttons to their Reels, turning the short videos into fundraisers. As it does for donations on Facebook and other Instagram content, Meta will collect and pass along the donations to the nonprofits at no charge, paying the processing fees itself.
More than $6 billion has been donated on Facebook and Instagram since fundraising began on the platforms in 2015, according to Emily Dalton Smith, Meta’s vice president of product management and social impact. Donations jumped $1 billion in nine months in 2021, with 100 million creators and donors taking part in fundraising on the social media platforms.
