Insta360 just took over Paris with its 'Vibrez en Jaune' pop-up. The cycling and creator event took place over three days between July 24 and 26, and if you don't know what it's all about, fear not, because this was the first event of its kind run by the action camera manufacturer. And by all accounts, it was genius.
The idea behind the event was to get camera gear into cycling and content-creating enthusiasts' hands, then show them how to use it. Insta360 hosted a series of "Cycle & Create" workshops designed to lower the barrier to content creation. Product experts were on hand to show attendees how to capture the most dynamic shots, whether they're on a weekend group ride or simply commuting to work.
