Insta360 has over 70% of the 360-degree camera market, and its last few generations of cameras have been as recognisable as they were functional. There have been ten years of development, before the 'X series' has settled on a rough shape and incremental improvements that make for a 360-degree camera that can also be an action camera.
In recent months, though, the dominant X-series has faced more competition than ever before, in the form of the DJI Osmo 360 and the GoPro Max 2. Insta360 has responded by shaking things up in a number of ways for this new generation – it is a new shape, it brings more power – both in terms of battery life and computational abilities, and it has bigger image sensors to make it more capable in low light.
