
Insta360's rapid expansion into the action camera market got a significant public boost by becoming the 'official action camera' and 'an official series partner' to MotoAmerica, the motorcycling road event.
Motorcycling is a major market for action cameras, and hotly contested, with competitors GoPro working (through acquisition) on helmet camera technology too and both companies and others competing for mind share, so the news that this deal includes an Insta360 booth in the Fan Zone at each round of the 2024 MotoAmerica Championship could be significant.