It’s all well and good for creators to tout the importance of authenticity when it comes to their online content. Let’s be real: it’s pretty easy to be authentic when you’re hidden beneath layers of sneaky editing and professional lighting. But for Maddy MacRae, actor and TikToker, authenticity is at the crux of all she does online. Her content works to obliterate the ideas of what it means to be genuine online, instead portraying a persona that champions imperfection.
