Travelodge is transforming 60 of its hotels, including two in Merseyside, to give them a new “budget-luxe” feel and design.
The new Travelodge design includes the “low cost efficiencies” the brand is known for, but has added “thoughtful, stylish design and homely touches” to the hotels. It has a new navy blue brand colour, paying homage to the first Travelodge - a colour chosen for its calming and uplifting qualities.
The reception areas have been given a “classic elegant style” and each hotel has a Bar Café with a “contemporary design”. The bedrooms have been created to utilise the new signature navy blue colour in the “R&R” (resting and relaxing) section of the room, with a “serene colour palette” used in the functional side of the room to work and get ready.
