A unique Nottingham radio station set up by a group of friends has gone from strength to strength since it first went on air in 2021. Boom Radio is aimed at the Baby Boomer generation and hosted by an array of well-known DJs and radio personalities from the 1960s to the 1980s.
The idea for the station came as friends Phil Riley and David Lloyd realised there were 14 million baby boomers born between 1946 to 1964 who felt under-represented in radio. Radio presenter and founder David Lloyd is incredibly proud of what the radio has achieved, going out to 443,000 listeners a week broadcasting from the presenter's homes.
"Growing up in West Bridgford, I dreamt of a career in radio and had been doing it all my life. I've been on lots of different radio stations and ran a few but I was aware there was nothing for people in their 60s or 70s. Stations are moving towards the younger generation," he said.
