This summer of thousands of revellers, stags and hens will descend on a British seaside town that is cementing its reputation as the UK's answer to Benidorm.
The Costa Blanca resort is loved by millions of Brits thanks to the unbelievable value of a stay there, near guaranteed sun and the presence of many UK icons.
The likes of 80-year-old dancer and illusionist Sticky Vicky, Uncle Ron’s Big Benidorm Breakfast challenge and the ITV hit Benidorm have put and kept the seaside town on the map.