As with many trends, it all goes back to the Hadids. Not Bella or Gigi, but Yolanda, the original supervillain “almond mom”. Back before fashion superstardom the Hadids appeared on The Real Housewives of Beverly Hills, where Yolanda is filmed advising her famished daughter Gigi, then just starting out as a model, who complained of feeling weak after a “juice cleanse”. Yolanda’s motherly advice is sobering. She tells her: “Eat two almonds but chew them really well.”
Six years after it first aired, the clip resurfaced on social media, and Yolanda’s advice has become synonymous with pro-ana culture (a seemingly evergreen anorexia internet subculture where users share “thinspiration”) and the nickname perpetually dieting mothers should fear: The Almond Mom.
