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Fortune
Fortune
Nicholas Gordon

Inside the secret history of Design for Good, an alliance between companies with $4 trillion in market cap to devise solutions to the world’s biggest problems

(Credit: Lucas Schifres for Fortune)

An alliance of the world’s largest companies is trying to prove that smart design can tackle the trickiest problems around the globe.

The membership of Design for Good, launched in 2022, includes household names like PepsiCo, Microsoft, General Mills, Nestle, LIXIL, and DBS. Designers in cross-company teams—including some who may compete against each other in their day jobs—work together for months designing new products and services for at-risk populations across the globe.

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