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What Hi-Fi?
What Hi-Fi?
Technology
Harry McKerrell

How your wireless earbuds are made: creepy dummies, AI and sonic torture chambers

Jabra testing facilities .

It would be easy to underestimate the impression Jabra has left on the world of audio and telecommunications. Initially founded in America in 1983 and later acquired by Denmark's Great Northern Telegraph Company (responsible for some of the first telegram lines to cross from Europe to places such as China and Russia), the brand boasts 44 million users worldwide of everything from headsets to hearing aids.

Our focus, naturally, is on Jabra's ever-burgeoning line of wireless earbuds and occasionally its over-ear headphones, but it's worth appreciating that the Danish brand pumps out video conferencing systems, smart speakerphones, office communication solutions, office cameras, hands-free headsets and, of course, hearing aids. Jabra is all about communication, something that goes way beyond hooking you up with a new pair of running buds for a handful of notes.

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