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Los Angeles Times
Los Angeles Times
Sport
Andrew Greif

Inside the 'crazy' plan to boost track and field's popularity before the 2028 Olympics

With a gold-medal stride and an image gracing Nike marketing campaigns, Sanya Richards-Ross was one of the United States' most successful track and field stars during her decade-plus career — a stature she sustained, every year, by leaving the United States.

The strongest competition, attention and most lucrative paydays each summer came in the Diamond League, the sport's Europe-centric circuit.

Returning home, she noticed a "huge difference."

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