Among the glitz and glamour of global motor shows, Brussels barely registers. But this year could be the year that all changes.
There used to be a clear cadence to the motor show calendar. We’d start in the US with Detroit, head to Geneva in March, then on to New York in April, followed quickly by Shanghai or Beijing. The closest thing to a British show came in the summer at Goodwood, before alternating in September or October between Paris and Germany (now Munich, previously Frankfurt). Tokyo rolled around every other year, before the season wrapped up in style at the LA Auto Show in November. It was a well-trodden path, with car reveals planned around those dates, and journalists trotting around the globe to see the latest models and chat to industry bigwigs.
