It sells one million perfectly uniform sausage rolls each day, fans wear its yellow and blue logo unironically on bucket hats, and Line of Duty ’s Vicky McClure once brought a van full of its pastries to feed her crew. As a nation we are in love with Greggs.
With more than 2,000 stores around the UK, and its jam doughnuts flying off the shelves at just 85p a pop, Greggs has become the high street favourite nationwide for hot or cold treats on the go. And now it’s the star of its very own tasty TV show, Greggs: Secrets of Their Best Bakes on Channel 5.
Launched in 1939 by Newcastle baker John Gregg in Gosforth, its hometown alone still has more than 30 stores. Grace Dent, who fronts the documentary, says it’s no wonder the bakery has become such a Northern success story.