Investing into sport can be a risky business.
Its volativity, its separation from what is usually normal business sense where investors have to take into account emotional attachment to their asset when finding ways to grow is something that has proven to be a major challenge down the years.
Fancy making money? Whatever you do, don't invest in football! Well, that was the well worn trope whenever new money would arrive into the game. For English football it was largely seen as a haven for egostists, fantasists and shysters. But the landscape in football, while undoubtedly still containing some of the characters that fit into those three brackets, has pivoted in recent times to a new breed of investor who have found a way to turn these loss making football clubs into profitable businesses.
