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Ciaran Kelly

Inside Newcastle's unseen 'world-leading' revolution that is leading to 'off the chart' results

You do not tend to spot many Newcastle United shirts in the west of Ireland, but there is a reason why the Moore family in Sligo are decked out in black-and-white. And have been for many years for that matter.

Dr Brian Moore is the CEO of Orreco, the world-leading bio-analytics firm, who have worked with some of the biggest names in sport across the globe. Yet the Irishman has never forgotten that Newcastle were the first professional football club to enlist Orreco's help.

Orreco, in Moore's words, are a small part of 'the jigsaw' at Newcastle, feeding in objective data to help support the club's decision-making process with player recovery. That has never been more important following Newcastle's shift in style under the demanding Eddie Howe.

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