Social media star LadBaby has hit the headlines, after the married musician was accused of touching an unknown woman's bottom during a night out.
The comedian, who's real name is Mark Ian Hoyle, was allegedly filmed caressing the woman's behind while in a nightclub in a video shared on TikTok.
There is no suggestion the touching is non consensual and it is not clear when the footage was filmed.
While it's been suggested Mark is the man in the grainy video, others argue the man is a lookalike.
Mark's representatives have been contacted by the Mirror for comment.
LadBaby and his wife, Roxanne, who calls herself LadBabymum online, share two children together, Phoenix Forest, born in 2016, and Kobe Notts, born in 2018.
The pair regularly appear in YouTube videos together and have achieved the Christmas number 1 in the UK singles chart annually since 2018, with proceeds from their sausage roll themed covers going to charity.
The duo tied the knot while eloping in Las Vegas in 2015, and Mark gave an insight into the big day while the pair presented a radio show in 2020.
"We had the Michael Jordan package. It was $500 to get married, have a photographer, have Elvis sing, and get commemorative glasses," he explained.
The former graphic designer said: "It was so American. We were walking through casinos and women were rushing over saying 'oh my god' and shoving dollars in Rox's dress. So I was like, 'keep walking round, keep walking round'."
Ahead of that, the pair ate at a burger restaurant where Roxanne zip-wired through the guests in her wedding dress.
Roxanne has said of the day: "We went to the Heart Attack Burger and Grill. It was just me and Mark, no one else there and we had burgers the size of our heads. They do cocktails in drips. They had a zip wire. I zip wired across in my wedding dress."
Before their fame, the pair lived in London for work but have since moved to Nottingham.
Speaking about their home city on the radio show, Roxanne said: "People seem to get us. When Mark is running through Nottingham city centre dressed as Robin Hood people get it. It's a lot easier to live here and be mad."
The pair met over a decade ago in a bar in central London, called Jerusalem.
Mark said: "The first thing I said to Rox was 'sambuca?' Back when I was being generous and buying everyone shots."
"I went 'sure!'," Rox interjected. "I didn't drink sambuca but took it off of him.
"Then I realised, actually, he's lovely. That was it really."
The musical couple have won awards for their parenting, with Mark being crowned Celebrity Dad of the Year in Clas Ohlson's award and Roxanne winning Celebrity Mum of the Year in 2019.
In 2019, the two published a book called Parenting for £1 ... And Other Baby Budget Hacks. It's not their only book as they also released Greg the Sausage Roll: Santa's Little Helper along with illustrator Gareth Conway.
And the pair are breaking into the world of TV as Roxanne has presented segments on Lorraine.
In the video which has come to light this week, a man, alleged to be LadBaby, is sitting on a stool as a blonde woman stands in front of him.
The man is seen hugging the woman from behind before he puts his hands on her bottom and brings his hands forward to stroke the woman's thighs. He then briefly looks at the camera and sips his drink in the dimly-lit room.
The blonde is then seen putting her phone away before walking away from the man.
Footage of the alleged incident was shared on TikTok but has since been deleted for violating its content terms, according to the Mail Online, but has since been re-shared on other social media platforms and across TikTok by different accounts.
